Government Marketing Forum Event
Friday, June 22nd, 2007
The Government Marketing Forum recently held a networking event that featured a discussion on innovative partnerships that increase sales.Ã? The discussion panel included Joanne Connelly of ConnellyWorks, Bob Lohfeld of Lohfeld Consulting Group, and myself.Ã? The most important takeaway that was emphasized throughout the panel was the importance of a strong relationship and clear communication among marketing, sales, and business development personnel.Ã? The panel agreed that too often these departments work against each other instead of working together toward a common goal.Ã? CDW-G was repeatedly used as an example of a company with an excellent relationship among their marketing, sales, and business development teams.Ã?
The Government Marketing Forum is an open, peer venue for marketing, sales, and business development professionals in the government market.Ã? The forum will provide networking opportunities and panel discussions once every other month to share ideas and hear from leaders in the field.Ã? The steering committee for the Government Marketing Forum comprises of some of the most elite marketing companies in the government arena including: 1105 Media Inc., Amtower & Co., ConnelyWorks Inc., Federal Business Council, ImmixGroup , Market Connections, Inc., and Sage Communications.
To learn more about the Government Marketing Forum and its events, go to http://www.fbcinc.com/gmf/.
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