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Archive: November, 2007

The Importance of Relationships in Government Marketing

Posted on November 15, 2007 by Karen Quesenberry in Customer Satisfaction & Loyalty, Government Channel No Comments

A few days ago, I attended the Amtower Summit on Selling to the Government.  Though a variety of topics were discussed, the most significant point I took away from the event was the overall importance of relationships in B2G marketing.  Building relationships increases top-of-mind awareness, makes it more likely that your customers will come back
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View Post B2B marketing, B2G relationships, Importance of Relationships, increasing awareness, Relationships in Government Marketing, Selling to the Government, top-of-mind awareness

Online Panels: What to Watch Out For

Posted on November 8, 2007 by MarketConnections in Market Research No Comments

I recently attended a webcast hosted by the American Marketing Association entitled Assessing the Accuracy of Online Panel Research.   Overall, online panels may seem ideal since they typically give you access to a large list of people from your target market.  However, some panels often have a large number of “professional respondents” (those who participate
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View Post AMA, Assessing the Accuracy of Online Panel Research, online panel research, online panels, professional respondents

New Federal Agency Marketing Briefs!

Posted on November 7, 2007 by Lisa Dezzutti in Government Channel, Market Research No Comments

You may have noticed the recent addition of several agency marketing briefs to our reports page.  We have released two marketing briefs for each of several federal agencies: one on top of mind IT companies and most valued vendor attributes by federal IT decision-makers and a second report on the most popular sources of IT
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