A few days ago, I attended the Amtower Summit on Selling to the Government. Though a variety of topics were discussed, the most significant point I took away from the event was the overall importance of relationships in B2G marketing. Building relationships increases top-of-mind awareness, makes it more likely that your customers will come back
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I recently attended a webcast hosted by the American Marketing Association entitled Assessing the Accuracy of Online Panel Research. Overall, online panels may seem ideal since they typically give you access to a large list of people from your target market. However, some panels often have a large number of “professional respondents” (those who participate
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You may have noticed the recent addition of several agency marketing briefs to our reports page. We have released two marketing briefs for each of several federal agencies: one on top of mind IT companies and most valued vendor attributes by federal IT decision-makers and a second report on the most popular sources of IT
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