Comments on: When NOT to Go With Your Gut http://marketconnectionsblog.com/index.php/2008/02/21/when-not-to-go-with-your-gut/ Marketing research news and insights from Market Connections Sat, 05 Jul 2008 19:47:17 +0000 http://wordpress.org/?v=2.3.2 By: Paul | SameTrafficMoreSales.com http://marketconnectionsblog.com/index.php/2008/02/21/when-not-to-go-with-your-gut/#comment-1389 Paul | SameTrafficMoreSales.com Thu, 21 Feb 2008 15:26:27 +0000 http://marketconnectionsblog.com/index.php/2008/02/21/when-not-to-go-with-your-gut/#comment-1389 I've experienced that several times - I've done things or changed something which I thought would work (gut feeling), and it often had the opposite effect. Now I split test as much as I can. I'd rather let customers and visitors vote on what works best, by going with the marketing process that generates the most actions (i.e. subscriptions, sales). Paul Hancox http://www.sametrafficmoresales.com/?tag=MarketConnectionsBlog I’ve experienced that several times - I’ve done things or changed something which I thought would work (gut feeling), and it often had the opposite effect.

Now I split test as much as I can. I’d rather let customers and visitors vote on what works best, by going with the marketing process that generates the most actions (i.e. subscriptions, sales).

Paul Hancox
http://www.sametrafficmoresales.com/?tag=MarketConnectionsBlog

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