This March, we will be fielding the first independent syndicated federal market study of its kind.  In addition to very detailed preference data on traditional and web-based information sources, the study will measure federal employees’ purchasing behaviors across a wide variety of products and services, including IT, defense, telecom, aviation, logistics, HR, finance, and travel. The goal of this study is to measure the media habits of federal government employees along with their purchasing habits. Click here to review the study prospectus for more details.

We think you and your organization will find the results of this survey to be very insightful and useful in assisting with your strategic media and marketing decisions.  The report will release in June.  Those that purchase the study will be able to use an intuitive online report tool to cross-tabulate the results into many different demographic views to better support their decision making.

Pre-register now for an early-bird buyer discount of $525 off the study purchase price!

This entry was posted on Monday, February 25th, 2008 at 9:53 am and is filed under Government. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.