Not too long ago, John and I had the opportunity to go to the Tower Club and spend a few hours participating in Mark Amtower’s Government Marketing Best Practices seminar. If you ever get the chance to go to one of his seminars, I highly recommend it. Not only is he full of useful information, but he is also a highly engaging speaker.

Without giving away all of his secrets, here are a few take-aways from the seminar:

1. Know your target market: What do they read, what events do they attend, and what organizations do they belong to? These are the areas in which you should focus your efforts.
2. Build a solid foundation of supporters first: It’s better to have a loyal contingent in one agency than a mere smattering of followers in several agencies. Build a strong foundation in one agency or department before branching out.
3. Nurture your network: People in the government space switch jobs often, so keep track of your loyal customers, reach out to them often, and they may just bring your business with them next time they make a move.
4. If you host an event, feed people: You may host a brilliant event, but if you don’t feed your attendees, they will like the event a lot less than if there had been donuts. (Mr. Amtower does tend to follow his own advice, so you can expect some goodies if you attend an event of his.)

For more information about Mark Amtower, his publications, and events visit www.federaldirect.net.

This entry was posted on Tuesday, August 26th, 2008 at 3:16 pm and is filed under Events, Government. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.