Thursday, October 23rd, 2008
Do you have trouble seeing the silver lining in times of great uncertainty? You are not alone. In dire situations, many people are tempted to pull the plug on all initiatives. They’re more comfortable taking a step back and waiting to see where the chips will fall. While there is merit in being cautious in a serious economic downturn, there is also high risk that taking a wait-and-see stance will leave you poorly positioned for new opportunities that will arise when once the economy begins to turn. And, if history repeats itself, it is likely that the downward economic spiral will be followed by a period of rapid growth.
So, what business issues should federal contractors assess now to be well prepared for the brighter days ahead? Click below to find out. Read the rest of this entry »
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Posted by Karen Quesenberry in Government 
Thursday, October 23rd, 2008
It’s safe to assume that, as the economy declines, customer loyalty is also declining. The pressures of a severe economic downturn may force some customers to place more importance on price than brand status or long-term relationships. These concerns can also trigger big shifts in customers’ needs, priorities, decision-making processes, and buying behaviors.
As a result, it’s highly likely that many organizations’ customer status assumptions from even just six months ago are wrong. That’s why market leaders are now developing new strategies to maximize satisfaction, retention and loyalty.
Customer satisfaction surveys play such a critical role in maintaining loyalty in challenging times such as these. A customer satisfaction survey can help answer all kinds of questions such as:
Which of our customers are truly loyal, generally satisfied, on the fence, or unhappy? Equally important, why? How can we enhance the good and eliminate the not-so-good in our performance?
Read the rest of this entry »
No Comments Posted by Cynthia Poole in Customer Retention
Tuesday, October 14th, 2008
Today Market Connections issued a press release regarding our new “2008 Media and Marketing Study of the Federal Marketplace.” Click here to read the press release!
And don’t forget to RSVP today for our special event launching the study!
24 Comments Posted by Laurie Morrow in Events, Government, Market Research
Friday, October 10th, 2008
Market Connections is proud to announce the eagerly anticipated release of our “2008 Media and Marketing Study of the Federal Marketplace.” This one-of-a-kind data source will help federal marketers hone and direct their campaigns. Users of this report will gain access to an online tool that will allow them to cross-tabulate information on government decision makers, such as demographics, purchasing role, job function, and media usage and habits. This kind of personalization will allow you to access the data most relevant to your business, and focus your marketing investments.
Join us later this month for a special event where we will present the survey findings and give a special preview tour of the new online reporting tool.
Place: Tower Club, Tysons Corner
Date: October 31, 2008
Time: 8:00am,?? 10:00am (We’ll take care of breakfast!)
RSVP now to join Market Connections at this special event!
1 Comment Posted by Lisa Dezzutti in Events, Government, Market Research
Monday, October 6th, 2008
Tired of the same hum-drum boring web content? Fred Federal is here to save the day!
Our friends at Cisco and Federal News Radio have recently released a new web-based radio style drama: The Fred Federal Show. This Cisco-sponsored program features Fred Federal, a fictitious government employee (who also happens to be a cyber-hero) solving problems big and small using technology.
Today I listened to the first episode and am now anxiously waiting for the second, which will be released in about two weeks. The Fred Federal Show is a quirky combination of radio drama and soap opera, and stories that will feature situations ripped from the headlines and solutions using the most modern technological advances.
Users who enjoy Fred’s adventures can even interact with the character through his
Facebook ® and MySpace © pages. Also featured on the page are links to real-life technologies that can be used by anyone to overcome everyday crises.
Click here to go to The Fred Federal Show website and listen to the first episode!
No Comments Posted by Karen Quesenberry in Current Trends, Government, Humor
