The Classic Struggle Between Sales & Marketing
Tuesday, November 25th, 2008
If you’ve been in the business world long enough, you’ve probably witnessed first hand the classic struggles between sales and marketing. Sales people say the leads that marketing aquires aren’t qualified enough. They complain that the sales support materials don’t fulfill their needs. They don’t always understand the strategy behind marketing’s branding efforts. Conversely, marketing professionals say that some sales people don’t adhere to the strategic messaging, or don’t take the time to learn new markets and applications the organization is targeting, or that they need to follow up on leads faster.
These frustrations are common in organizations that neglect to strategically align sales and marketing. While each department typically develops a strategic plan, they are rarely integrated with one another. However, when company leaders are on board and committed to facilitating cross-functional collaboration, the results can make the effort worthwhile. Read the rest of this entry »
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Posted by Karen Quesenberry in Current Trends 
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