There’s no question that channel-based organizations reap many benefits from the broader market reach their resellers enable.  But, even under good economic conditions, they also face numerous challenges related to serving their markets via a decentralized sales structure.  One key to success for such organizations is to maintain a two-way exchange of relevant and timely information with value-added resellers (VARs).

As markets continue to soften, VARs that survive and even prosper will find ways of helping customers re-plan to change with the times.  They’ll offer products and solutions that provide a much faster ROI, especially those that can make processes more efficient ad remove hard costs. 

If yours is a channel-based organization, it’s a smart time you explore how to ramp up channel partner support.  There are many ways you can better help your partners succeed with your products in the market.  Check out this article in our November newsletter for a few suggestions on how to get started.

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This entry was posted on Tuesday, November 25th, 2008 at 4:32 pm and is filed under Current Trends. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.