What would you be willing to pay to have your 30 seconds of advertising seen by nearly 100 million people? Does 3 million dollars sound like a bargain? According to MSNBC, it is to those who spend the money to have their advertising be one of the much-anticipated Super Bowl commercials. The Super Bowl has a history of having some of the funniest, most engaging advertising seen on television all year. These are the kind of commercials that people remember, so much so that a study by Millward Brown Optimor showed that one Super Bowl commercial generates as many sales as 250 regular television spots. Not every company can spend 3 million dollars for a 30 second spot during the most anticipated sporting event of the year, but every company can learn from Super Bowl advertising. Make your advertisement memorable, engage your audience, and target those who have a need for your products and services. Market Connections can help you test all facets of your advertising and messaging campaigns; it may not make the Super Bowl, but it could definitely make a touchdown for your organization!

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This entry was posted on Thursday, January 22nd, 2009 at 11:40 am and is filed under Current Trends. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.