How to Make Sure your Samples are Balanced
Wednesday, March 25th, 2009
It is likely that when you conduct your next research study, you’ll need to survey more than one population segment in order to meet your market intelligence needs. In this case, you’ll want to set the same survey quotas for each of them in order to achieve a balanced analysis. However, segment quotas are sometimes difficult to achieve. In this situation, professional researchers would likely weight the survey data during the analysis phase of the study to compensate for over or under representation in the sample, thereby balancing the samples to be more representative of the real world. Click here to learn more about how data weighting enables more balanced sampling.
