Is your marketing budget shrinking faster than you can blink an eye?  You’re not alone.  In this economy, many organizations are looking for ways to both reduce their research investments and get a greater return from them.  Right now, it’s more important than ever to ensure a research project will maximize the learnings you need to enhance the performance of your marketing or operations.  But don’t worry, because with a little effort, you can get more bang from your research buck.  We’ll show you how.  Click here. 

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It can often be a challenge for contractors to know precisely who their decision makers and influencers are in government agencies, making it difficult to strategically target their research as well as their sales and marketing activities and messages.  Titles may not even be a good indicator of decision-making involvement.  In fact, even within the same agency or department, similar titles will have greatly varied responsibilities and influence.  Click here for tips on how you can nail the right target audience.

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