Tuesday, April 7th, 2009
It can often be a challenge for contractors to know precisely who their decision makers and influencers are in government agencies, making it difficult to strategically target their research as well as their sales and marketing activities and messages. Titles may not even be a good indicator of decision-making involvement. In fact, even within the same agency or department, similar titles will have greatly varied responsibilities and influence. Click here for tips on how you can nail the right target audience.
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