Certified Researchers Make a Difference
Tuesday, May 5th, 2009
When checking out market research firms, it can be a good idea to find out how many of their employees are professionally certified. The Marketing Research Association established the Professional Researcher Certification (PRC) program to validate industry knowledge, dedication, and professionalism among market researchers. A PRC designation assures the credentials of market researchers and underscores their commitment to continuing their professional education. Similar to certifications in other fields, it sets an industry standard for excellence in research.
The PRC program also challenges participants to stay on the research industry’s leading edge through conference attendance, educational seminars, and peer-reviewed publishing. This focus on professional development is one of many reasons you’ll benefit from choosing a research partner that employs certified professionals.
Over half of the researchers at Market Connections are PRC certified. Furthermore, it’s our policy to share the knowledge gained through professional education and development with other staff members. As a result, you can be assured that we have the expertise required to deliver quality research and actionable recommendations that will help you attain your goals. Click here for more information on the PRC program.
