Everyone knows their web site is one of the most important touch points with customers and prospects.  Research studies can be immensely helpful during the process of redesigning a web site.  The findings can help maximize the value of the site for everyone that touches it including customers, prospects, partners, investors, press, and potential employees.
 
Research done before and after creating a new website design can help answer:

• Why people visit the site  
• How they’re getting to the site
• What would improve the visitors’ experience
• If the site is user friendly

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This entry was posted on Friday, September 4th, 2009 at 10:01 am and is filed under Market Research. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.