Saturday, October 17th, 2009Cathy Cromley has joined Market Connections as our new business
Cathy’s impressive career includes sales and marketing positions of increasing responsibility at IDC, Secure Computing (acquired by McAfee in November 2008), 3Com, GTSI/Falcon Microsystems, Centel, and Sears Business Systems.
We’re very pleased to welcome her to the Market Connections team!
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Posted by Lisa Dezzutti in Events 
Friday, October 16th, 2009
Effectively marketing products or services can sometimes be tricky. Of course, it starts by developing a compelling message. But even a slight change in the message phrasing, emphasis, or even alignment with the company’s brand can make a big difference in how the product or service is perceived.
Research can reveal if the market understands your product or service and if the messaging is effective. For example, last year one of our clients launched a completely new service to its traditional core audience. After sales for the service languished, they came to us to learn why. It was indeed perplexing, as our client was one of the top market leaders.
Our strategy was to conduct focus groups with members of the target audience. Read the rest of this entry »
No Comments Posted by Dave Glantz in Research Methods
Thursday, October 8th, 2009A research firm must gain a solid understanding of the client’s situation in order to 
develop and execute an effective market study. It is important for the client to provide as much background info as possible to their research provider; especially sharing any prior relevant studies the company has conducted.
The findings from previous research and analyses are critical, whether conducted by other research companies or in-house. This relevant data helps enable us to:
Reputable research firms are willing to sign non-disclosure agreements in order to have access to confidential information within the client organization that could potentially improve the value of their studies. So, when it comes to providing input to your research partner for your next study, we encourage you to talk to others in the organization and to think outside the box. Your extra efforts could result in new insights that enable meaningful performance improvements.
No Comments Posted by Laurie Morrow in Market Research
Thursday, October 1st, 2009Market Connections has been awarded a General Services Administration (GSA) contract. 
As of October 1, we’ll be on the GSA AIMS schedule under SIN 541-4A – Market Research & Analysis Services. We look forward to providing our deep government market expertise and full-service research services to federal agencies.
No Comments Posted by Lisa Dezzutti in Government, Uncategorized
