With Thanksgiving upon us this week, we at Market Connections extend our gratitude and appreciation to you – our clients and business associates – for your trust, support, and alliance. Best wishes for a happy holiday season!

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Few organizations have come through the past two years untouched by the recession.  Even in the government market – one of the more stable sectors of the economy – spending is being more closely watched.  Changes to the contracting process mean that established relationships with agencies are not a guarantee of future business.  Equally important, competitive landscapes are in flux, as many companies struggling in their core commercial markets vie for a presence in more lucrative government markets.

For some, these new dynamics pose an even greater need for replacing outdated assumptions with accurate and current business intelligence that can drive smarter decision-making.

Market Connections recently completed an Attitude, Awareness and Usage (AA&U) study in which we asked our client’s federal audiences how they perceived the company and its competitors.  Interestingly, our client was unaware that it was competing against the company that respondents most strongly perceived as its competitor. Read the rest of this entry »

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Research companies can typically submit a relevant and thoughtful proposal without delving into detailed background on the project or the intricate details on implementation strategies. But, once it’s time to get underway on the research, they’ll require a much deeper information dive at the kick-off meeting in order to structure an effective program.

In this initial session, key stakeholders from both your organization and the research firm should do the following: Read the rest of this entry »

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