Right now, many government contractors are realizing that changes are in order to better align with the major transitions in the federal government’s priorities and contracting processes.  Market research can help with identifying, validating, and prioritizing these changes.

Case in point: our findings from a recent study for a federal IT solutions provider.  The client had 6 independent business units but the leaders of each unit rarely interacted or collaborated on customer opportunities. During the client’s annual market perception study, we uncovered a major change in the roles and technology responsibilities of their target audiences.  Read the rest of this entry »

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