Archive for January, 2010

Celebrating 14 Years of Research

Auto Date Sunday, January 31st, 2010

In February, Market Connections celebrates our 14 year anniversary. It is hard to believe we’ve been doing Government Market Research in the Washington DC area for 14 years!

We owe our longevity to you – our clients and associates – and the collaboration we’ve enjoyed with you for years. We look forward to continuing our partnership with all of you, and to servicing your market research needs in the coming years.

Being Culturally Sensitive

Auto Date Friday, January 15th, 2010

globeYes, we’ve been around the world. We’ve done research on 6 different continents, and often advise our clients to understand and appreciate the cultural differences that may affect acceptance of their offerings. And we make sure that we are culturally sensitive as we design and conduct the actual research.

There are many issues to consider when embarking on an overseas research study including:
- Knowing What Questions NOT To Ask
- Selecting the Most Effective Methodology
- Meeting the Highest Translation Standards

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