Thursday, February 25th, 2010Did you miss our live briefing of our 2009-2010 Federal Media and Marketing Study? Well don’t worry, a recording of the event briefing and demonstration is now available by clicking here.
Simply click the REGISTER TO VIEW link on the left side of the page to access the recording.
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Posted by Dave Glantz in Events, Market Research 
Saturday, February 6th, 2010
Some government contractors mistakenly assume that their winning go-to-market strategy in one sector will perform equally well in another. For example, a prospect recently shared his company would soon launch a new set of solutions for defense agencies – an audience they had never really served. Based on their success in federal civilian and commercial sector markets, management felt they knew which strengths to leverage when they targeted the defense market.
That’s certainly understandable. After all, a cardinal rule of selling is to know and lead with your strengths. However, it’s important to not overlook another adage – know and provide what your customer wants. Read the rest of this entry »
No Comments Posted by Lisa Dezzutti in Government, Market Research, Research Methods
