Two Approaches to Hybrid Telephone-Online Surveys
Wednesday, April 14th, 2010We’ve mentioned in previous articles the merits of online as well as
telephone survey methodologies. But what if you want a mix that gives you the best of both worlds? We can successfully combine online and telephone methodologies in two unique ways, depending on the needs of your project.
Approach 1: Online survey with telephone follow-up calls.
Approach 2: Telephone interview with an online component.
Click here to understand the opportunities and challenges of each approach.
No Comments 
Posted by Molly Huie in Market Research 
On Wednesday, April 7, Women in Technology (WIT) hosted a panel discussion between federal marketing experts on their current and potential best-practice marketing strategies and tactics. Lisa Dezzutti, President of Market Connections, moderated the event, leveraging data from our recent 2009-10 Federal Media and Marketing Study to guide the discussion. 