Survey Shows Increases in Social and Mobile Use Among Federal Executives

Social media continues to make inroads in the government space – according to Market Connections’ just-released Federal Media and Marketing Study, this year 46 percent of government consumers of news are allowed to access social media sites at work, compared with 20 percent last year.

Useful nuggets of information like this helped Market Connections generate the most interest ever in the annual study. We unveiled the 2011 study at a breakfast March 29 at the Marriott in Tysons Corner to a standing-room-only audience, the largest to ever attend one of our events – a sign of the business community’s embrace of our work.

Media coverage after the event focused, for the most part, on the findings related to social media. It’s understandable; this channel of communications is the newest, and it’s going through dramatic changes every time we look at it. For instance, in last year’s study, the most common use for Facebook was as a recruiting tool; this year, that took a back seat to its use as a communications and collaboration tool among colleagues. (Check out Market Connections’ blog for articles from Federal Computer Week, Government Executive and Washington Business Journal.)