Cynthia Poole, Director of Research Services
Cynthia Poole has extensive experience in all facets of the design, management, analysis and reporting of complex quantitative research studies targeting federal government employees on behalf of agency clients and government contractors. An accomplished methodologist, Poole’s expertise includes online and telephone survey design and implementation with difficult to reach public sector audiences.
Poole has more than fifteen years of experience in research, analysis and financial management in various industries, including newspaper, cable television, electric utilities and food. Her range of research and analysis expertise includes the design of quantitative telephone, mail and online surveys, focus group coordination, competitor analysis and tracking, as well as the identification and interpretation of trends.
Prior to joining Market Connections, Poole was a Business Research Manager for McDonald’s USA, utilizing syndicated and secondary research to conduct data analyses in the evaluation of promotions, consumer trends and new products. She also framed industry data and presented business reviews to franchise owner operators. She later spent four years as Regional Controller, managing an operating income greater than $175 million.
Poole has a BA in Psychology from Dartmouth College and an MBA from George Washington University. She is Women in Technology’s Membership Committee Chair-Elect, a member of AFCEA and NVTC, and maintains an Expert-Level Professional Researcher Certification (PRC) from the Marketing Research Association (MRA).
