A Federal Computer Week article covering Market Connections’ popular social media event on July 27, 2010 highlighted that while 60 percent of respondents to the study of social media usage among federal employees have embraced social media, the rest either don’t use it or don’t know about it.

The article by Alice Lipowicz said, ”[T]hose results suggest that agencies are taking advantage of social media primarily for promotion and communications with the public, rather than applying those tools internally with their staffs. Consequently, many employees may not be aware of what their agencies are doing in this sphere.”

Read the full article on www.fcw.com.

The Federal Community Social Media Report takes a comprehensive look at the use of social media among federal agencies and suppliers and includes detailed case studies of how agencies use social media to connect with citizens and expand their audiences.

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On July 27, 2010, Market Connections presented the findings of the 2010 Federal Community Social Media Study to a standing-room-only crowd at the Tower Club in Vienna, VA. Of the findings, Alice Lipowicz of Washington Technology wrote, “Federal contractors have jumped into social media in a big way, but many are finding it difficult to calculate a return on their investment, according to a new survey of 167 federal contractor employees by the research firm Market Connections Inc.

“The most popular social media tools among federal contractors are wikis, followed by commercial social networks, followed by blogs.

“LinkedIn was cited among the most popular social media sites for federal contractors…”

View the full article on www.washingtontechnology.com.

The full Federal Community Social Media Report takes a comprehensive look at the use of social media among federal agencies and suppliers, including analysis of the use of a variety of social media tools and planned investments in social media.

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This morning, we confirmed three panelists who will join us at the July 27 event releasing the findings of the 2010 Federal Community Social Media Study. You may be wondering how this event will differ from many other social media events in and around DC right now. Market Connections will present the results of a research study looking at social media usage among government employees and contractors. You’ll leave with real data to help guide your strategic decision-making!

Confirmed Panelists:

Michael Donovan – Chief Technologist, Strategic Capabilities, HP Enterprise Services
Donovan is responsible for leveraging HP and partner capabilities to meet the needs of federal, state and local governments. He is currently involved in development of cyber security, cloud computing, and information management to better serve the needs of U.S. Public Sector clients.

 Bev Godwin – Director, Center for New Media and Citizen Engagement, Office of Citizen Services and Innovative Technologies, GSA
Godwin is establishing a Center on New Media and Citizen Engagement in the Office of Citizen Services and Innovative Technologies at GSA.  She recently returned to GSA after a 6-month detail to the White House Office of New Media. Prior to these posts, Godwin served as director of USA.gov and Web Best Practices for GSA and Deputy Director of the National Partnership for Reinventing Government.
Follow Bev @govnewmedia and @BevUSA.

Doug Mashkuri – Director of Business Development, GovLoop and President and Founder, Mash Digital Strategies LLC. As a member of the GovLoop team, Mashkuri works closely with government contractors to create social media marketing programs that focus on best practices, contextual marketing, and provide the GovLoop government community with timely, relevant product and services information.

Get event details and register

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Join us for a networking breakfast event to discuss the findings of Market Connections’ highly anticipated Federal Community Social Media Study. Expert analyst John Kagia will present the study findings, followed by a panel discussion with experts from government and the contracting industry. Market Connections President and CEO Lisa Dezzutti will moderate the panel. Attendees will leave this event with at least three ideas they can implement immediately in the office.

Tuesday, July 27, 2010
8:00 a.m. Networking and breakfast
8:30 -10:00 a.m. Presentation of survey findings and panel discussion
The Tower Club, Tysons Corner
8000 Towers Crescent Drive
Vienna, VA 22182

Register today!

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If you’re still on the social media sidelines, it’s time to get into the game

In a Washington Technology column on July 6, 2010, Marketing expert and B-to-G consultant Mark Amtower uses Market Connections’ current Social Media Study to make a case for contractors to differentiate themselves with a well-thought-out social media strategy.

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Webinar details government attitudes on cloud computing

The Lockheed Martin Cyber Security Alliance and Market Connections presented the webinar Securing Data in the Cloud on June 23, 2010. The live event shared findings from a recent research study of federal government IT decision-makers and influencers involved specifically in cyber-related activities. The presentation detailed awareness of and attitudes on cloud computing and cyber security in federal agencies, in addition to considerations when moving to a cloud computing environment.

Download a PDF of the slide presentation.

View a recording of the webinar.

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Guest Post by Kathy Albarado, President, Helios HR

In an economy where every dollar is cautiously and carefully spent, the most important investments become apparent. Companies admit the secret to their success is their employees. Even in a down economy, investments in employee programs are on the rise.

Organizations with strong employee development initiatives achieve a critical competitive advantage. Read the rest of this entry »

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Market Connections research manager John Kagia presents this year’s best practices overview to a crowd of over 400 at the Apollo Awards on June 3 in Falls Church, VA.

Helios HR, a provider of outsourced, consulting and recruiting human resource (HR) services that optimize workforce and HR operations, on June 3 announced the winners of the 2010 Apollo Awards, the premier award recognizing employers in the Washington, DC-area that promote employee development initiatives.

Market Connections surveys all nominees and analyzes the results in a best practices program overview. This year a clear trend emerged: leading companies are offering their employees customized training programs in skill development (i.e. personal, time management, technical) via a diverse array of learning channels. Download the presentation and transcript. 

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You don’t want to miss the highly anticipated 2010 Federal Community Social Media Study, a comprehensive look at the use of social media among federal agencies and their suppliers.

Highlights include:

• Government agency perceived challenges, risks, and opportunities
• What agency employees feel they need in order to adopt more social media usage
• How organizations that serve the federal government use social media to connect with these audiences

And much more! This government market research serves as an excellent benchmark for social media usage in the federal community prior to the Obama administration defining its policy towards Web 2.0 technologies in the fall of 2009.

Visit www.marketconnectionsinc.com/socialmedia for more details and a peek at the contents. Download your copy and start enhancing your social media strategies today!

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