Survey Finds Federal Workers not Leveraging Social Media
Wednesday, July 28th, 2010
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Posted by MarketConnections in Current Trends, Events, Government, Market Research, Social Media, Studies 
Archive for the 'Events' Category
Wednesday, July 28th, 2010Survey Tells Two Tales About Feds’ Social Media Use
Wednesday, July 28th, 2010A Federal Computer Week article covering Market Connections’ popular social media event on July 27, 2010 highlighted that while 60 percent of respondents to the study of social media usage among federal employees have embraced social media, the rest either don’t use it or don’t know about it.
The article by Alice Lipowicz said, ”[T]hose results suggest that agencies are taking advantage of social media primarily for promotion and communications with the public, rather than applying those tools internally with their staffs. Consequently, many employees may not be aware of what their agencies are doing in this sphere.”
Read the full article on www.fcw.com.
The Federal Community Social Media Report takes a comprehensive look at the use of social media among federal agencies and suppliers and includes detailed case studies of how agencies use social media to connect with citizens and expand their audiences.
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Measuring ROI is Greatest Challenge for Contractors
Wednesday, July 28th, 2010On July 27, 2010, Market Connections presented the findings of the 2010 Federal Community Social Media Study to a standing-room-only crowd at the Tower Club in Vienna, VA. Of the findings, Alice Lipowicz of Washington Technology wrote, “Federal contractors have jumped into social media in a big way, but many are finding it difficult to calculate a return on their investment, according to a new survey of 167 federal contractor employees by the research firm Market Connections Inc.
“The most popular social media tools among federal contractors are wikis, followed by commercial social networks, followed by blogs.
“LinkedIn was cited among the most popular social media sites for federal contractors…”
View the full article on www.washingtontechnology.com.
The full Federal Community Social Media Report takes a comprehensive look at the use of social media among federal agencies and suppliers, including analysis of the use of a variety of social media tools and planned investments in social media.
No Comments Posted by MarketConnections in Events, Market Research, Social Media, Studies, Uncategorized
Panelists just confirmed for Social Media Event
Wednesday, July 14th, 2010This morning, we confirmed three panelists who will join us at the July 27 event releasing the findings of the 2010 Federal Community Social Media Study. You may be wondering how this event will differ from many other social media events in and around DC right now. Market Connections will present the results of a research study looking at social media usage among government employees and contractors. You’ll leave with real data to help guide your strategic decision-making!
Confirmed Panelists:
Michael Donovan – Chief Technologist, Strategic Capabilities, HP Enterprise Services
Donovan is responsible for leveraging HP and partner capabilities to meet the needs of federal, state and local governments. He is currently involved in development of cyber security, cloud computing, and information management to better serve the needs of U.S. Public Sector clients.
Bev Godwin – Director, Center for New Media and Citizen Engagement, Office of Citizen Services and Innovative Technologies, GSA
Godwin is establishing a Center on New Media and Citizen Engagement in the Office of Citizen Services and Innovative Technologies at GSA. She recently returned to GSA after a 6-month detail to the White House Office of New Media. Prior to these posts, Godwin served as director of USA.gov and Web Best Practices for GSA and Deputy Director of the National Partnership for Reinventing Government.
Follow Bev @govnewmedia and @BevUSA.Doug Mashkuri – Director of Business Development, GovLoop and President and Founder, Mash Digital Strategies LLC. As a member of the GovLoop team, Mashkuri works closely with government contractors to create social media marketing programs that focus on best practices, contextual marketing, and provide the GovLoop government community with timely, relevant product and services information.
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Special Event: Social Media in the Federal Community
Monday, July 12th, 2010Join us for a networking breakfast event to discuss the findings of Market Connections’ highly anticipated Federal Community Social Media Study. Expert analyst John Kagia will present the study findings, followed by a panel discussion with experts from government and the contracting industry. Market Connections President and CEO Lisa Dezzutti will moderate the panel. Attendees will leave this event with at least three ideas they can implement immediately in the office.
Tuesday, July 27, 2010
8:00 a.m. Networking and breakfast
8:30 -10:00 a.m. Presentation of survey findings and panel discussion
The Tower Club, Tysons Corner
8000 Towers Crescent Drive
Vienna, VA 22182
No Comments Posted by MarketConnections in Current Trends, Events, Government, Market Research, Social Media, Studies
Lockheed Martin and Market Connections Present Cyber Security Study Findings
Thursday, July 8th, 2010Webinar details government attitudes on cloud computing
The Lockheed Martin Cyber Security Alliance and Market Connections presented the webinar Securing Data in the Cloud on June 23, 2010. The live event shared findings from a recent research study of federal government IT decision-makers and influencers involved specifically in cyber-related activities. The presentation detailed awareness of and attitudes on cloud computing and cyber security in federal agencies, in addition to considerations when moving to a cloud computing environment.
Download a PDF of the slide presentation.
View a recording of the webinar.
No Comments Posted by MarketConnections in Cloud Computing, Current Trends, Cyber Security, Events, Government, Market Research, Studies, Uncategorized
Taking Care of Your People Takes Care of Your Business
Wednesday, June 30th, 2010Guest Post by Kathy Albarado, President, Helios HR
In an economy where every dollar is cautiously and carefully spent, the most important investments become apparent. Companies admit the secret to their success is their employees. Even in a down economy, investments in employee programs are on the rise.
Organizations with strong employee development initiatives achieve a critical competitive advantage. Read the rest of this entry »
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Market Connections Presents Helios Apollo Awards Best Practices in Employee Growth and Development
Wednesday, June 30th, 2010
- Market Connections research manager John Kagia presents this year’s best practices overview to a crowd of over 400 at the Apollo Awards on June 3 in Falls Church, VA.
Helios HR, a provider of outsourced, consulting and recruiting human resource (HR) services that optimize workforce and HR operations, on June 3 announced the winners of the 2010 Apollo Awards, the premier award recognizing employers in the Washington, DC-area that promote employee development initiatives.
Market Connections surveys all nominees and analyzes the results in a best practices program overview. This year a clear trend emerged: leading companies are offering their employees customized training programs in skill development (i.e. personal, time management, technical) via a diverse array of learning channels. Download the presentation and transcript.
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GMF Event: Register Today
Monday, June 28th, 2010The Government Marketing Forum is hosting the premier event for marketing professionals on July 13th, 2010. Learn channels to reach the government, from direct mail to Facebook. Seating is limited, so sign up today to reserve your seat.
Date: Tuesday, July 13, 2010
Time: 6:00 pm – 9:00 pm
Place: Tower Club, Tysons Corner, VA
Cost: $60 prior to July 12; $70 at the door
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WIT.Connect: Government Leaders at the Helm: Changes, Challenges, Opportunities…
Wednesday, June 16th, 2010Join Women in Technology for one of the most popular events of the year!
Thursday, June 17, 2010
6:00 PM EST – 8:30 PM EST
Ritz Carlton Tyson’s Corner
1700 Tysons Blvd, McLean, VA 22102
Government is changing and the challenges and opportunities it faces are different from the past. A panel of government executives will explore a range of topics including open government and transparency, acquisition reform, human capital, sustainability, social networking, and agency-specific priorities and challenges. Join us for a provocative and engaging discussion with these government thought leaders during these extraordinary times of change and opportunity.
SPEAKERS:
Linda Cureton, Chief Information Officer NASA
Kimberly Hancher, Chief Information Officer EEOC
Susan Swart, Chief Information Officer Department of State
Kathleen Turco, Associate Administrator, Office of Governmentwide Policy, General Services Administration
Molly Wilkinson, General Counsel, Minority Staff, Senate Homeland Security and Governmental Affairs, U.S. Senate
MODERATOR:
Amy Morris, Executive Editor and Anchor at Federal News Radio, 1500 AM
$35 for member
$55 for non-members
$10 more at the door
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