Survey Finds Federal Workers not Leveraging Social Media
Wednesday, July 28th, 2010
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Posted by MarketConnections in Current Trends, Events, Government, Market Research, Social Media, Studies 
Archive for the 'Market Research' Category
Wednesday, July 28th, 2010Survey Tells Two Tales About Feds’ Social Media Use
Wednesday, July 28th, 2010A Federal Computer Week article covering Market Connections’ popular social media event on July 27, 2010 highlighted that while 60 percent of respondents to the study of social media usage among federal employees have embraced social media, the rest either don’t use it or don’t know about it.
The article by Alice Lipowicz said, ”[T]hose results suggest that agencies are taking advantage of social media primarily for promotion and communications with the public, rather than applying those tools internally with their staffs. Consequently, many employees may not be aware of what their agencies are doing in this sphere.”
Read the full article on www.fcw.com.
The Federal Community Social Media Report takes a comprehensive look at the use of social media among federal agencies and suppliers and includes detailed case studies of how agencies use social media to connect with citizens and expand their audiences.
No Comments Posted by MarketConnections in Events, Government, Market Research, Social Media, Studies
Measuring ROI is Greatest Challenge for Contractors
Wednesday, July 28th, 2010On July 27, 2010, Market Connections presented the findings of the 2010 Federal Community Social Media Study to a standing-room-only crowd at the Tower Club in Vienna, VA. Of the findings, Alice Lipowicz of Washington Technology wrote, “Federal contractors have jumped into social media in a big way, but many are finding it difficult to calculate a return on their investment, according to a new survey of 167 federal contractor employees by the research firm Market Connections Inc.
“The most popular social media tools among federal contractors are wikis, followed by commercial social networks, followed by blogs.
“LinkedIn was cited among the most popular social media sites for federal contractors…”
View the full article on www.washingtontechnology.com.
The full Federal Community Social Media Report takes a comprehensive look at the use of social media among federal agencies and suppliers, including analysis of the use of a variety of social media tools and planned investments in social media.
No Comments Posted by MarketConnections in Events, Market Research, Social Media, Studies, Uncategorized
Panelists just confirmed for Social Media Event
Wednesday, July 14th, 2010This morning, we confirmed three panelists who will join us at the July 27 event releasing the findings of the 2010 Federal Community Social Media Study. You may be wondering how this event will differ from many other social media events in and around DC right now. Market Connections will present the results of a research study looking at social media usage among government employees and contractors. You’ll leave with real data to help guide your strategic decision-making!
Confirmed Panelists:
Michael Donovan – Chief Technologist, Strategic Capabilities, HP Enterprise Services
Donovan is responsible for leveraging HP and partner capabilities to meet the needs of federal, state and local governments. He is currently involved in development of cyber security, cloud computing, and information management to better serve the needs of U.S. Public Sector clients.
Bev Godwin – Director, Center for New Media and Citizen Engagement, Office of Citizen Services and Innovative Technologies, GSA
Godwin is establishing a Center on New Media and Citizen Engagement in the Office of Citizen Services and Innovative Technologies at GSA. She recently returned to GSA after a 6-month detail to the White House Office of New Media. Prior to these posts, Godwin served as director of USA.gov and Web Best Practices for GSA and Deputy Director of the National Partnership for Reinventing Government.
Follow Bev @govnewmedia and @BevUSA.Doug Mashkuri – Director of Business Development, GovLoop and President and Founder, Mash Digital Strategies LLC. As a member of the GovLoop team, Mashkuri works closely with government contractors to create social media marketing programs that focus on best practices, contextual marketing, and provide the GovLoop government community with timely, relevant product and services information.
No Comments Posted by MarketConnections in Current Trends, Events, Government, Market Research, Social Media, Studies
Special Event: Social Media in the Federal Community
Monday, July 12th, 2010Join us for a networking breakfast event to discuss the findings of Market Connections’ highly anticipated Federal Community Social Media Study. Expert analyst John Kagia will present the study findings, followed by a panel discussion with experts from government and the contracting industry. Market Connections President and CEO Lisa Dezzutti will moderate the panel. Attendees will leave this event with at least three ideas they can implement immediately in the office.
Tuesday, July 27, 2010
8:00 a.m. Networking and breakfast
8:30 -10:00 a.m. Presentation of survey findings and panel discussion
The Tower Club, Tysons Corner
8000 Towers Crescent Drive
Vienna, VA 22182
No Comments Posted by MarketConnections in Current Trends, Events, Government, Market Research, Social Media, Studies
Best Practices for Researchers: E-mail
Monday, July 12th, 2010A recent session at Marketing Research Association’s Annual Meeting highlighted different laws that affect market researchers. A session exploring the possible perils for companies involved in B2B research outlined laws regarding sending communications (telephone, fax, or e-mail), data security, privacy, and trade secrets. Read the rest of this entry »
No Comments Posted by Sarah Wholey in Market Research, Research Methods
Why LinkedIn, Why Now
Thursday, July 8th, 2010If you’re still on the social media sidelines, it’s time to get into the game
In a Washington Technology column on July 6, 2010, Marketing expert and B-to-G consultant Mark Amtower uses Market Connections’ current Social Media Study to make a case for contractors to differentiate themselves with a well-thought-out social media strategy.
1 Comment Posted by MarketConnections in Current Trends, Government, Market Research, Social Media, Studies
Lockheed Martin and Market Connections Present Cyber Security Study Findings
Thursday, July 8th, 2010Webinar details government attitudes on cloud computing
The Lockheed Martin Cyber Security Alliance and Market Connections presented the webinar Securing Data in the Cloud on June 23, 2010. The live event shared findings from a recent research study of federal government IT decision-makers and influencers involved specifically in cyber-related activities. The presentation detailed awareness of and attitudes on cloud computing and cyber security in federal agencies, in addition to considerations when moving to a cloud computing environment.
Download a PDF of the slide presentation.
View a recording of the webinar.
No Comments Posted by MarketConnections in Cloud Computing, Current Trends, Cyber Security, Events, Government, Market Research, Studies, Uncategorized
Federal Community Social Media Study
Wednesday, June 16th, 2010You don’t want to miss the highly anticipated 2010 Federal Community Social Media Study, a comprehensive look at the use of social media among federal agencies and their suppliers.
Highlights include:
- Government agency perceived challenges, risks, and opportunities
- What agency employees feel they need in order to adopt more social media usage
- How organizations that serve the federal government use social media to connect with these audiences
And much more! This government market research serves as an excellent benchmark for social media usage in the federal community prior to the Obama administration defining its policy towards Web 2.0 technologies in the fall of 2009.
Visit www.marketconnectionsinc.com/socialmedia for more details and a peek at the contents. Download your copy and start enhancing your social media strategies today!
1 Comment Posted by MarketConnections in Current Trends, Government, Market Research, Social Media, Studies
Lockheed Martin Cyber Security Alliance Presents: Securing Data in the Cloud
Monday, June 7th, 2010
Webcast Wednesday, June 23, 2010
12:00 noon ET/11:00 a.m. CT/9:00 a.m. PT
Register online now
Lockheed Martin, in conjunction with its Cyber Security Alliance members, Government Executive Magazine and Market Connections, Inc., will share the results of a research study measuring awareness and attitudes on cloud computing and cyber security in federal agencies. Study respondents included federal government IT decision-makers and influencers involved specifically in cyber-related activities. The report represents feedback from all military and intelligence branches, in addition to a representative sample of civilian agencies.
Join the live webcast featuring:
- A snapshot of cloud computing adoption in U.S. federal government, defense/military and intelligence agencies
- Analysis of trust levels related to cloud computing, outsourcing and different delivery models
- Discussion of specific cloud computing and cyber security concerns and governance issues
- Recommendations to help government agencies prepare to adopt, secure and manage cloud computing
Cynthia Poole, Director of Research Services at Market Connections, will present the results of a recent Cyber Security research study commissioned by The Lockheed Martin Cyber Security Alliance.
Melvin Greer, Lockheed Martin Information Systems and Global Services’ (IS&GS) Cloud Computing Strategist, will moderate the session and share information about the value of the Alliance to the federal government.
Gartner Vice President, Distinguished Analyst and Cyber Security expert John Pescatore will provide additional insights on security considerations and best practices for government agencies moving to a cloud computing environment.
Preview the survey results! Download the white paper, “Awareness, Trust and Security to Shape Government Cloud Adoption.”
More on the Lockheed Martin Cyber Security Alliance.
No Comments Posted by MarketConnections in Cloud Computing, Current Trends, Cyber Security, Events, Government, Market Research, Studies
