Cost-Effective Focus Group Venue: Conferences
Monday, August 2nd, 2010From New York and Rome to Manila and Cape Town, Market Connections has conducted many focus groups on-site at user and association member conferences to help clients explore new product or service concepts, potential marketing strategies, organizational priorities, and more. Indeed, conferences often represent a highly cost effective opportunity for conducting focus groups when companies are in need of qualitative insights from a geographically dispersed target audience.
With prospects and customers convened in a central location, conducting research at such conferences reduces normal recruitment, facility rental, and transportation costs typically associated with a focus group program. However, to keep costs down and also maximize the success of the on-site focus group, we always advise clients up-front that it’s important they commit internal resources to support some of the planning and execution. Read the rest of this entry »
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