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	<title>Market Connections Blog</title>
	<link>http://marketconnectionsblog.com</link>
	<description>Just another WordPress weblog</description>
	<pubDate>Fri, 09 May 2008 14:08:35 +0000</pubDate>
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			<item>
		<title>Research Drives Effective Contract Sales and Marketing</title>
		<link>http://marketconnectionsblog.com/index.php/2008/05/09/research-drives-effective-contract-sales-and-marketing/</link>
		<comments>http://marketconnectionsblog.com/index.php/2008/05/09/research-drives-effective-contract-sales-and-marketing/#comments</comments>
		<pubDate>Fri, 09 May 2008 13:08:11 +0000</pubDate>
		<dc:creator>Lisa Dezzutti</dc:creator>
		
		<category><![CDATA[Government]]></category>

		<category><![CDATA[contract-specific research]]></category>

		<category><![CDATA[Effective Contract Sales]]></category>

		<category><![CDATA[in-depth telephone interviews]]></category>

		<category><![CDATA[marketing within a contract]]></category>

		<category><![CDATA[multi-award contracts]]></category>

		<category><![CDATA[qualitative approach]]></category>

		<category><![CDATA[Research Drives Effective Contract Sales]]></category>

		<guid isPermaLink="false">http://marketconnectionsblog.com/index.php/2008/05/09/research-drives-effective-contract-sales-and-marketing/</guid>
		<description><![CDATA[A multi-award contract comes with no specific promise of business. So winners have to continually refine their strategies in order to maximize their wins and income from the contract.  As such, marketing within a contract becomes just as important as the original sales pitch.
Building the specific sales and marketing savvy needed to maximize contract income [...]]]></description>
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		</item>
		<item>
		<title>Thank you to GMF Attendees</title>
		<link>http://marketconnectionsblog.com/index.php/2008/05/01/thank-you-to-gmf-attendees/</link>
		<comments>http://marketconnectionsblog.com/index.php/2008/05/01/thank-you-to-gmf-attendees/#comments</comments>
		<pubDate>Thu, 01 May 2008 18:57:48 +0000</pubDate>
		<dc:creator>Cynthia Poole</dc:creator>
		
		<category><![CDATA[Events]]></category>

		<category><![CDATA[Government]]></category>

		<category><![CDATA[GMF]]></category>

		<category><![CDATA[GMF event]]></category>

		<category><![CDATA[GMF recap]]></category>

		<category><![CDATA[marketing to the government]]></category>

		<category><![CDATA[Resonating with the Government Buyer]]></category>

		<category><![CDATA[sucessful marketing]]></category>

		<guid isPermaLink="false">http://marketconnectionsblog.com/index.php/2008/05/01/thank-you-to-gmf-attendees/</guid>
		<description><![CDATA[Thank you to everyone who attended the April 8th Government Marketing Forum event; and a special thanks to all of you who offered feedback through our post-event online evaluation.  I am sure you will agree that our distinguished panelists offered great insight into Successful Marketing: Resonating with the Government Buyer.
It was an engaging discussion filled [...]]]></description>
		<wfw:commentRss>http://marketconnectionsblog.com/index.php/2008/05/01/thank-you-to-gmf-attendees/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Six Questions for Driving Success</title>
		<link>http://marketconnectionsblog.com/index.php/2008/04/24/six-questions-for-driving-success/</link>
		<comments>http://marketconnectionsblog.com/index.php/2008/04/24/six-questions-for-driving-success/#comments</comments>
		<pubDate>Thu, 24 Apr 2008 13:05:30 +0000</pubDate>
		<dc:creator>MarketConnections</dc:creator>
		
		<category><![CDATA[Government]]></category>

		<category><![CDATA[driving research success]]></category>

		<category><![CDATA[questions for successful research]]></category>

		<guid isPermaLink="false">http://marketconnectionsblog.com/index.php/2008/04/14/six-questions-for-driving-success/</guid>
		<description><![CDATA[Your organization can increase its chances of growth and success in government markets by answering six key questions.  In some cases, conducting market research will enable you to answer them much more accurately and thoroughly. 

Who will influence the purchase of my product or service?
Why will they buy my product?
Where will they buy my product or [...]]]></description>
		<wfw:commentRss>http://marketconnectionsblog.com/index.php/2008/04/24/six-questions-for-driving-success/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Even Savvy Pros Need Research Advice</title>
		<link>http://marketconnectionsblog.com/index.php/2008/04/14/empowering-a-research-newbie/</link>
		<comments>http://marketconnectionsblog.com/index.php/2008/04/14/empowering-a-research-newbie/#comments</comments>
		<pubDate>Mon, 14 Apr 2008 12:43:09 +0000</pubDate>
		<dc:creator>Lisa Dezzutti</dc:creator>
		
		<category><![CDATA[Market Research]]></category>

		<category><![CDATA[first-time researchers]]></category>

		<category><![CDATA[market research newbie]]></category>

		<category><![CDATA[research advice for pros]]></category>

		<category><![CDATA[research newbie]]></category>

		<category><![CDATA[research novices]]></category>

		<guid isPermaLink="false">http://marketconnectionsblog.com/index.php/2008/04/14/empowering-a-research-newbie/</guid>
		<description><![CDATA[Even some of the most seasoned and savvy business professionals haven’t had the opportunity in their careers to drive or even be involved in primary research programs.  That’s certainly nothing to be embarrassed about.  In fact, in many cases, these professionals are inexperienced with research because they’ve worked in organizations where the most senior members [...]]]></description>
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		</item>
		<item>
		<title>Panels Grow in Popularity</title>
		<link>http://marketconnectionsblog.com/index.php/2008/04/10/panels-grow-in-popularity/</link>
		<comments>http://marketconnectionsblog.com/index.php/2008/04/10/panels-grow-in-popularity/#comments</comments>
		<pubDate>Thu, 10 Apr 2008 13:52:38 +0000</pubDate>
		<dc:creator>MarketConnections</dc:creator>
		
		<category><![CDATA[Research Methods]]></category>

		<category><![CDATA[B2B panels]]></category>

		<category><![CDATA[consumer panels]]></category>

		<category><![CDATA[online panel research]]></category>

		<category><![CDATA[online panels]]></category>

		<category><![CDATA[online research]]></category>

		<guid isPermaLink="false">http://marketconnectionsblog.com/index.php/2008/04/10/panels-grow-in-popularity/</guid>
		<description><![CDATA[As it becomes more and more difficult to generate acceptable participation rates with online surveys and focus groups, panels are gaining widespread popularity. Online panels are pre-screened and selected communities of people that have applied to take surveys on an ongoing basis in return for some form of compensation.
Many large companies, such as Microsoft and [...]]]></description>
		<wfw:commentRss>http://marketconnectionsblog.com/index.php/2008/04/10/panels-grow-in-popularity/feed/</wfw:commentRss>
		</item>
		<item>
		<title>A Holistic Approach to Market Research</title>
		<link>http://marketconnectionsblog.com/index.php/2008/04/03/a-holistic-approach-to-market-research/</link>
		<comments>http://marketconnectionsblog.com/index.php/2008/04/03/a-holistic-approach-to-market-research/#comments</comments>
		<pubDate>Thu, 03 Apr 2008 15:54:38 +0000</pubDate>
		<dc:creator>Lisa Dezzutti</dc:creator>
		
		<category><![CDATA[Market Research]]></category>

		<category><![CDATA[collaborative approach]]></category>

		<guid isPermaLink="false">http://marketconnectionsblog.com/index.php/2008/04/03/a-holistic-approach-to-market-research/</guid>
		<description><![CDATA[How often do representatives from your organization’s key business functions convene to talk about what they do and don’t know about the market, customers, key prospects, competitors, product or service performance, and other critical business issues?
Market research projects create a reason – a platform – for doing just that. The most successful clients we’ve worked [...]]]></description>
		<wfw:commentRss>http://marketconnectionsblog.com/index.php/2008/04/03/a-holistic-approach-to-market-research/feed/</wfw:commentRss>
		</item>
		<item>
		<title>You&#8217;re Invited to the GMF Upcoming Event</title>
		<link>http://marketconnectionsblog.com/index.php/2008/03/26/youre-invited-to-the-gmf-upcoming-event/</link>
		<comments>http://marketconnectionsblog.com/index.php/2008/03/26/youre-invited-to-the-gmf-upcoming-event/#comments</comments>
		<pubDate>Wed, 26 Mar 2008 15:29:55 +0000</pubDate>
		<dc:creator>MarketConnections</dc:creator>
		
		<category><![CDATA[Events]]></category>

		<category><![CDATA[Government]]></category>

		<category><![CDATA[Ed Meagher]]></category>

		<category><![CDATA[GMF]]></category>

		<category><![CDATA[Government Marketing Forum]]></category>

		<category><![CDATA[Jonathan Alboum]]></category>

		<category><![CDATA[Linda Cureton]]></category>

		<category><![CDATA[Resonating with the Government Buyer]]></category>

		<guid isPermaLink="false">http://marketconnectionsblog.com/index.php/2008/03/26/youre-invited-to-the-gmf-upcoming-event/</guid>
		<description><![CDATA[Don&#8217;t miss the Government Marketing Forum&#8217;s upcoming panel: &#8220;Successful Marketing  — Resonating with the Government Buyer.&#8221;
Tuesday, April 8, 2008
Tower Club, Vienna, VA
4:30pm - 7:30pm
Lisa Dezzutti will lead the panel where you&#8217;ll hear directly from government IT decision-makers including:

Linda Cureton, CIO, NASA Goddard Space Flight Center
Jonathan Alboum, Deputy CIO, Department of Agriculture
Ed Meagher, Deputy CIO, Department of Interior

For [...]]]></description>
		<wfw:commentRss>http://marketconnectionsblog.com/index.php/2008/03/26/youre-invited-to-the-gmf-upcoming-event/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Putting Federal Research Briefs to Work</title>
		<link>http://marketconnectionsblog.com/index.php/2008/03/20/putting-federal-research-briefs-to-work/</link>
		<comments>http://marketconnectionsblog.com/index.php/2008/03/20/putting-federal-research-briefs-to-work/#comments</comments>
		<pubDate>Thu, 20 Mar 2008 13:31:47 +0000</pubDate>
		<dc:creator>Lisa Dezzutti</dc:creator>
		
		<category><![CDATA[Government]]></category>

		<category><![CDATA[federal agency briefs]]></category>

		<category><![CDATA[federal research]]></category>

		<category><![CDATA[federal research briefs]]></category>

		<category><![CDATA[IT research]]></category>

		<category><![CDATA[IT-related research]]></category>

		<category><![CDATA[most popular sources of IT information]]></category>

		<category><![CDATA[most-valued vendor attributes]]></category>

		<category><![CDATA[sources of IT information]]></category>

		<category><![CDATA[vendor attributes]]></category>

		<guid isPermaLink="false">http://marketconnectionsblog.com/index.php/2008/03/20/putting-federal-research-briefs-to-work/</guid>
		<description><![CDATA[Are you in charge of business development at an IT-related company? 
If you answered yes, you don&#8217;t want to miss our 2 new research briefs (available for each of 11 different federal agencies).  One reports on most-valued vendor attributes, and the other reveals the most popular sources of IT information. 
Here are just a few of the [...]]]></description>
		<wfw:commentRss>http://marketconnectionsblog.com/index.php/2008/03/20/putting-federal-research-briefs-to-work/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Questions to Ask Before Pursuing Research</title>
		<link>http://marketconnectionsblog.com/index.php/2008/03/13/questions-to-ask-before-pursuing-research/</link>
		<comments>http://marketconnectionsblog.com/index.php/2008/03/13/questions-to-ask-before-pursuing-research/#comments</comments>
		<pubDate>Thu, 13 Mar 2008 13:23:56 +0000</pubDate>
		<dc:creator>Karen Quesenberry</dc:creator>
		
		<category><![CDATA[Market Research]]></category>

		<category><![CDATA[secondary research]]></category>

		<guid isPermaLink="false">http://marketconnectionsblog.com/index.php/2008/03/13/questions-to-ask-before-pursuing-research/</guid>
		<description><![CDATA[If you think you&#8217;re in need of some more current business intelligence, you&#8217;re probably right.  But, market research = a serious commitment.  So, before heading down that path, ask yourself these questions to ensure you’ll get a reasonable ROI. 
Is a decent amount of the required information already available?  You may discover that some of the [...]]]></description>
		<wfw:commentRss>http://marketconnectionsblog.com/index.php/2008/03/13/questions-to-ask-before-pursuing-research/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Can you afford NOT to budget for market research?</title>
		<link>http://marketconnectionsblog.com/index.php/2008/03/03/can-you-afford-not-to-budget-for-market-research/</link>
		<comments>http://marketconnectionsblog.com/index.php/2008/03/03/can-you-afford-not-to-budget-for-market-research/#comments</comments>
		<pubDate>Mon, 03 Mar 2008 18:13:44 +0000</pubDate>
		<dc:creator>Lisa Dezzutti</dc:creator>
		
		<category><![CDATA[Market Research]]></category>

		<category><![CDATA[budgeting for market intelligence]]></category>

		<category><![CDATA[budgeting for market research]]></category>

		<category><![CDATA[market research budget]]></category>

		<category><![CDATA[market research budgeting]]></category>

		<category><![CDATA[market research intelligence]]></category>

		<category><![CDATA[market research investment]]></category>

		<guid isPermaLink="false">http://marketconnectionsblog.com/index.php/2008/03/03/can-you-afford-not-to-budget-for-market-research/</guid>
		<description><![CDATA[Just because you can’t afford to spend what you should on market research doesn’t mean you shouldn’t do any at all. Amidst the inherent chaos known as the annual budgeting process, make sure to give very careful consideration to areas in which your organization will need new or deeper market intelligence to effectively deliver on [...]]]></description>
		<wfw:commentRss>http://marketconnectionsblog.com/index.php/2008/03/03/can-you-afford-not-to-budget-for-market-research/feed/</wfw:commentRss>
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