http://marketconnectionsblog.com Marketing research news and insights from Market Connections Wed, 28 Jul 2010 15:49:44 +0000 http://backend.userland.com/rss092 en A Fierce Government IT article covering Market Connections' July 27, 2010 social media event said, "Even when agencies are using social media--a recent GAO testimony found 22 of 24 major federal agencies maintain a presence on Facebook, Twitter and YouTube--many workers are often unaware of their agency's Web 2.0 strategy. Only 29 ... http://marketconnectionsblog.com/index.php/2010/07/28/survey-finds-federal-workers-not-leveraging-social-media/ A Federal Computer Week article covering Market Connections' popular social media event on July 27, 2010 highlighted that while 60 percent of respondents to the study of social media usage among federal employees have embraced social media, the rest either don't use it or don't know about it. The article by Alice Lipowicz said, "[T]hose results ... http://marketconnectionsblog.com/index.php/2010/07/28/survey-tells-two-tales-about-feds-social-media-use/ On July 27, 2010, Market Connections presented the findings of the 2010 Federal Community Social Media Study to a standing-room-only crowd at the Tower Club in Vienna, VA. Of the findings, Alice Lipowicz of Washington Technology wrote, "Federal contractors have jumped into social media in a big way, but many ... http://marketconnectionsblog.com/index.php/2010/07/28/measuring-roi-is-greatest-challenge-for-contractors/ This morning, we confirmed three panelists who will join us at the July 27 event releasing the findings of the 2010 Federal Community Social Media Study. You may be wondering how this event will differ from many other social media events in and around DC right now. Market Connections will present ... http://marketconnectionsblog.com/index.php/2010/07/14/panelists-just-confirmed-for-social-media-event/ Join us for a networking breakfast event to discuss the findings of Market Connections' highly anticipated Federal Community Social Media Study. Expert analyst John Kagia will present the study findings, followed by a panel discussion with experts from government and the contracting industry. Market Connections President and CEO Lisa Dezzutti ... http://marketconnectionsblog.com/index.php/2010/07/12/social-media-in-the-federal-community/ A recent session at Marketing Research Association’s Annual Meeting highlighted different laws that affect market researchers. A session exploring the possible perils for companies involved in B2B research outlined laws regarding sending communications (telephone, fax, or e-mail), data security, privacy, and trade secrets.  There are several laws regarding sending unsolicited communications ... http://marketconnectionsblog.com/index.php/2010/07/12/best-practices-for-researchers-e-mail/ If you’re still on the social media sidelines, it’s time to get into the game In a Washington Technology column on July 6, 2010, Marketing expert and B-to-G consultant Mark Amtower uses Market Connections’ current Social Media Study to make a case for contractors to differentiate themselves with a well-thought-out social ... http://marketconnectionsblog.com/index.php/2010/07/08/why-linkedin-why-now/ Webinar details government attitudes on cloud computing The Lockheed Martin Cyber Security Alliance and Market Connections presented the webinar Securing Data in the Cloud on June 23, 2010. The live event shared findings from a recent research study of federal government IT decision-makers and influencers involved specifically in cyber-related activities. The ... http://marketconnectionsblog.com/index.php/2010/07/08/lockheed-martin-and-market-connections-present-cyber-security-study-findings/ Guest Post by Kathy Albarado, President, Helios HR In an economy where every dollar is cautiously and carefully spent, the most important investments become apparent. Companies admit the secret to their success is their employees. Even in a down economy, investments in employee programs are on the rise. Organizations with strong employee ... http://marketconnectionsblog.com/index.php/2010/06/30/taking-care-of-your-people-takes-care-of-your-business/   Market Connections research manager John Kagia presents this year's best practices overview to a crowd of over 400 at the Apollo Awards on June 3 in Falls Church, VA. Helios HR, a provider of outsourced, consulting and recruiting human resource (HR) services that optimize workforce and HR operations, on June 3 announced the winners ... http://marketconnectionsblog.com/index.php/2010/06/30/helios-hr-announces-2010-apollo-awards-winners/