Meet the Blogger
Lisa Dezzutti, president of Market Connections, has always loved the hunt for business truths, the “ah ha” insights that, if acted upon, can help turn the market underdog into the leader of the pack. Indeed, that’s what inspired her in 1996 to leave her seven-year research and planning stint at a major government reseller and launch Market Connections. Now, more than 10 years later, hers is the go-to firm for just about any type of market research that federal, state, and local government contractors could need to get smarter, make customers happier, and win more business.
Besides running a highly successful full-service research firm for more than a decade, Lisa has other credentials that show she is well connected and knows her stuff. She often speaks at industry events, is co-founder and co-chair of the Government Marketing Forum, is an active member of several relevant organizations, and holds a master’s of business administration from George Mason University. And, just as important, she’s a straight shooter, has a sense of humor, and is a pleasure to do business with.
