Although social media is not necessarily a new marketing strategy for many business and government agencies, it seems to be paying off – and more public sector organizations are adopting the right strategies. Social media has allowed agencies to improve communications with citizens – from gathering crowd-sourced data to pushing out time-sensitive communications – and
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More often than not, the government looks to the private sector for trend-setting achievements, but that is not always the case. Contractors can take a lesson from NASA’s book when it comes to developing content and delivering it via social media. The agency is having fun with their content, while at the same time showing
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Monica Mayk Parham, Marketing Director, Market Connections, Inc. We all know that social media in the government contracting sector has grown tremendously over the past 4-5 years. Whether to support corporate communications or enhance sales and lead generation, social media is a prime tool for influencing the right decision makers. However, not every contractor is
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Deltek and Market Connections, Inc. recently collaborated on data sharing and analysis for the recent GovWin social media in state and local government report. As such, Cynthia Poole, Director of Research Services, and Melissa Burgess, Research Analyst at Market Connections, recently contributed a series of blog posts for GovWin on the topic of social media
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Survey: 46 percent now allowed to access social media at work, up from 20 percent a year ago From Federal Computer Week March 30, 2011: Nearly half of the senior government employees who responded to a recent survey — 46 percent — are allowed to access social media websites at work, up from 20 percent
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Washington Business Journal Questions Ethics of Contractors Connecting with Federal Executives via Social Media From Washington Business Journal, March 30, 2011: A new survey found that the percentage of federal employees allowed to access Facebook and other social networking sites more than doubled compared to last year; for contractors, is this a new opportunity to reach
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Market Connections, Inc. Releases 2011 Federal Media and Marketing Study — Chantilly, VA — March 29, 2011.
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